The launch ceremony for the Jiangsu trip of the livestreamer campaign “Journey Through China, Livestream to the World” took place in Nantong on Nov. 25.
The Premium Livestreamers’ China Tour is a key initiative in implementing the Premium Livestreamer Development Program and an important part of its practical efforts. This year, livestreamers have already visited Fujian, Jiangxi, Xinjiang, and Hubei, with content created during the trips reaching over 2.5 billion views. During the Jiangsu visit, premium livestreamers will visit sites such as Nantong Home Textile City, the Museum of Tonghai Reclamation and Animal Husbandry Company, and the Lyusi Fishing Port to showcase Jiangsu’s enchanting water landscapes and vibrant coastal energy.
The Jiangsu tour marks the grand finale of this year’s campaign and serves as a vital link between past and future events. Over the past year, the Premium Livestreamers’ China Tour has begun to establish strong brand recognition.
This Jiangsu trip not only deeply explores the province’s rich cultural heritage and distinctive industries but also serves as a vivid example of how the livestreaming sector can empower the real economy. Through the lens of premium livestreamers, the event highlights Jiangsu’s development achievements, promotes local specialty products, fosters the integration of culture and industry, and supports the province’s high-quality growth.
The Jiangsu part of the campaign is guided by the Bureau of Network Comprehensive Governance under the Cyberspace Administration of China, and co-hosted by CFIS and the Cyberspace Administration of the CPC Jiangsu Provincial Committee. It is organized by the Cyberspace Administration of the CPC Nantong Municipal Committee. The launch ceremony drew more than 80 attendees, primarily leaders and officials from the CAC-affiliated bureau, the CFIS Secretariat, Jiangsu’s provincial Cyberspace Administration, the CPC Nantong Municipal Committee, and representatives from various media outlets. Also present were representatives of top livestreaming teams, prominent Jiangsu-based influencers and key opinion leaders.